Introducing Sun Soft, Ang Bagong Idol sa Linis!

Benjie, Kobe, and Andre Paras for Sun Soft

How old are you when you started doing household chores? Back from my younger years, I can still remember that we don't have any choice but to be independent. My mom is an OFW and we were passed from relatives to relatives. Then we were on our own by highschool. At such a young age, we learned how to do the dishes and our own laundry.

And this is no different with the Paras Family. I recently got a chance to meet them when MSE launched their Sun Soft products. We all know what they went thru. But I still applaud Benjie Paras on how he let his kids be independent and decide on their own. They do their own laundry and dishes when Kobe went to the States to train basketball and Andre is now living on his own.


It is really different when you have a partner in cleaning. It doesn't matter if you are still young, living on your own or a mom who wants everything cleaned. With the help of Sun Soft products from MSE, here are our new partners in cleaning. Introducing Sun Soft Paradise Powder Detergent, Sun Soft Heavenly Fabric Conditioner and Sun Soft Zesty Lemon Dishwashing Liquid!


MSE Sun Soft Products

Sun Soft Paradise Powder Detergent offers a new formulation that keeps your clothes sun soft clean and smelling fresh thanks to the following:


  • Optical Brightness with the ability to absorb UV light, reflecting blue light to make clothes visibly whiter and the colors more vibrant.  Enjoy whiter and brighter clothes kahit hindi ka na mag-Chlorox or bleach!
  • Power Deodorizers to remove and protect against unpleasant odors throughout the day. This is great specially during Summer when the body has a tendency to sweat a lot. During the Rainy Season, this helps overcome “kulob” smell.
  • Long-lasting fragrance with micro-encapsulated perfumes that give 3x more perfume compared to the previous formulation.
  • Anti-Dirt Shield to quickly remove dirt and grime and prevent them from coming back into clothes during washing
  • Budget Friendly Easy Rinse Formulation. Sun Soft Paradise Powder Detergent has fast-forming bubbles for a hassle free, quick rinse formula.
  • “No chalky residue” It is not like other detergents that leave a dry, powdery residue on washed clothes.

Enjoy a heavenly fragrance plus an unbeatable comfortable softness in clothes for everyday wear with Sun Soft Heavenly Fabric Conditioner! Every time you use the fabric conditioner, get the following benefits:


  • 3x MORE micro-encapsulated perfumes for an all day long heavenly scent!
  • The Sweet Heaven Fragrance in every Sun Soft Heavenly Fabric Conditioner is preferred by more Fabric Conditioner users compared to the leading brands as shown by our study.
  • Softer Clothes & Garments making them comfortable to wear
  • Easy Iron, Anti-Wrinkle Formulation to make ironing easier and by helping prevent creases and wrinkles on clothes
  • It also helps protect clothes from damage during washing and from static discharges in dry weather

Dishwashing is now easier and made more effective with the Sun Soft Zesty Lemon Dishwashing Liquid. Ideally made for modern homes with the following needs:
  • Save on money thanks to its concentrated formula! Cleans up to 5x more than other brands
  • Save on time and effort with its easy rinse formulation leaving no soapy residue
  • Powerful cleaning formula that completely removes dried stains, odors and cold grease or “sebo” from plastic, ceramic and stainless steel utensils
  • Fresh summertime scent on your plates and utensils with no strong chemical odor

It is not surprising that the Paras family endorses Sun Soft. Watch their Q&A portion below on why they welcome the new “idols sa linis” at their home.



Sun Soft products are exclusively distributed by MSE (Marikina Shoe Exchange) and you can get them in 2 ways:

  • One, Buy them from your nearest MSE dealer OR
  • Be a member of MSE and you can be on your way to start your own business!

How to join MSE? It’s so easy, just open Facebook and search “MSE Business”. Click on “Sign Up” and fill out the details. Submit and wait for MSE to contact you for your Voucher Code. That’s it!

Use my voucher code MSEmsh190 when you order Sun Soft at LAZADA to avail discounts!



#IdolSaLinis #TeamSunSoft #MSE


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