The Battle Of Alex Gonzaga and Melai Cantiveros OOTD, Bagong Bili O Bagong Laba?


For celebrity stars like Alex Gonzaga and Melai Cantiveros, the worst thing that can happen when you are wearing your nicest OOTD is when someone also wears exactly the same same outfit and wondering who actually wore it better. But since these two ladies are not going to settle the score just like that, they both asked the bigger, more interesting question—are the outfits bagong bili or bagong laba?

It gone viral on social media as fellow momshies weighed in and argued whether their idol’s outfits was bagong bili or bagong laba. The question definitely created a buzz and confused the minds of everyone. But even as the arguments rocked social media, nobody could make sense of the appropriate response as both the outfits of Alex Gonzaga and Melai Cantiveros looked like new.

Tide hosted “Bagong Bili o Bagong Laba Fashion Walk-Off”, to solve the great mystery once and for all. It was an interactive fashion show held at White Space, Makati last July 31. Excited guests took part in a game that proved how brand new whites look no different from clothes washed with Tide.


Kicking off the fashion show were Luis Manzano and the Solomon brothers, and celebrity kids AC Bonifacio, and Mela Francisco. After all the models strutted to confuse the crowd even more. Alex and Melai graced the stage with a grand walk off for battle against each other's OOTD and cheered on the audience to make their best guess --  “Bagong Bili or Bagong Laba?”


Ending the show was a grand reveal of the models removing their tags to see who wore the bagong laba and the bagong bili outfits – astounding everyone in the audience because there was no difference in the whiteness of the clothes that the models wore!


Just like everyone in the audience, it’s hard to tell the difference between bagong bili and bagong laba with Tide.  

“We know how important it is for Filipinos to have the best-looking uniforms and everyday wear, but we also know that with repeated use, clothes usually look dingy. That’s why we’re delighted to present Tide, which in one wash, keeps clothes looking like new.” ends Procter & Gamble’s Country Marketing Manager for Laundry, Jonn Terence Dy.


With its great cleaning power that removes dirt while brightening whites, your OOTDs can still have that “looks like new” look even after repeated usage, getting that surprising wow from everyone.


Sa Tide,  sa isang laba, mukhang bago! 


About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,

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