There’s nothing quite like seeing hundreds of BTS ARMYs dressed in purple, running together while celebrating music, friendship, and fandom. As part of Gala To The Max, BorahaEAST 2.0 Purple Run at SM City Marikina transformed an ordinary morning into an unforgettable experience that proved why SM Supermalls remains the most loved mall for exciting community events.

From the moment participants arrived, the atmosphere was filled with excitement, laughter, and the unmistakable purple energy that only ARMYs can bring.

Every Runner Started with a Purple Surprise

Before the race officially began, participants received their Purple Run Kit, making everyone even more excited for the event.

Each race kit included:

• 💜 Official BorahaEAST Purple Run shirt

• 🍪 OREO snack

• 💧 Bottled water

• 🥣 Soup & Go pack

It was the perfect way to prepare runners before hitting the course.

Warming Up the BTS Way

No fun run is complete without a proper warm-up!

Before the starting gun, everyone joined an energetic dance exercise led by instructors, getting the crowd pumped up and ready to run. Seeing hundreds of ARMYs moving together created an atmosphere full of positivity and excitement.

It was already clear that this wasn't just a race—it was a celebration.

More Than a Fun Run

The BorahaEAST 2.0 Purple Run offered so much more than crossing the finish line.

Participants enjoyed several interactive activities around the venue, including:

• 📸 A 360° Video Booth where ARMYs captured their race day memories.

• 💌 The ARMY Wall, where fans wrote heartfelt messages and words of encouragement for OT7.

• 💜 Adorable BTS member standees that became one of the most popular photo spots.

• 🥤 Free Mogu Mogu drinks to help runners stay refreshed.

• 🍩 Free Mister Donut treats, giving everyone a sweet reward after the run.

• 🎤 A special live performance by P-Pop group Cloud 7, who entertained the crowd with energetic songs and dance performances after the run.

Every corner of the venue offered another opportunity to make unforgettable memories with fellow ARMYs.

Exciting Raffle Prizes for Lucky ARMYs

The fun didn't stop after the race.

Participants also had the chance to win exciting raffle prizes generously provided by event sponsors.

Lucky winners took home prizes from:

• 🌿 Gardenia

• 🥤 Mogu Mogu

• 🎁 Funko Pop collectibles

• 💜 BTS member standees

• And other prizes from amazing partners

The raffle kept the excitement going until the very end, with everyone cheering for each winner.

Every Finisher Was Already a Winner

Perhaps the most rewarding part of the event was finally crossing the finish line.

Every participant proudly received a beautiful purple finisher's medal, a keepsake that perfectly captured the spirit of BorahaEAST 2.0.

More than the medal itself, it symbolized the friendships made, the memories shared, and the joy of celebrating BTS together.

Made Possible by Amazing Partners

The success of the Purple Run wouldn't have been possible without its generous sponsors who helped create an unforgettable experience for every participant.

A heartfelt thank you to: MINISO, Mogu Mogu, Gardenia, OREO,  Mister Donut, Blue, Classic Savory, Sunnies Studios, Crocs, Photo Objet, SM Store Marikina, Funko Pop and Ajinomoto. 

Their support made the event even more exciting through delicious treats, refreshments, raffle prizes, and fun activities throughout the day.

Gala To The Max: All for You

The BorahaEAST 2.0 Purple Run perfectly captured what Gala To The Max is all about—creating unforgettable experiences where fans can celebrate together beyond shopping.

Whether it was receiving the race kit, enjoying free treats, writing heartfelt messages on the ARMY Wall, taking photos with BTS standees, or proudly wearing the purple finisher's medal, every activity allowed participants to Max Out their day with fellow ARMYs.

It's another reminder why SM Supermalls continues to be the most loved mall for communities and fandoms alike. Every detail of the event was thoughtfully prepared All for You, making each purple moment even more meaningful.

As BorahaEAST 2.0 continues to bring ARMYs together through music, friendship, and shared experiences, one thing is certain—these purple memories will stay with us long after the finish line.

Borahae, ARMY! Until the next purple adventure!