Although
Digital Marketing is the cheaper alternative to other promotional strategies,
it still consumes a significant amount of money since it's a technique that
requires constant renewals. Just think of social media marketing ads, which
need refreshing every few weeks—some even just days after publishing.
On top of
this, Digital Marketing is also becoming pricier every year. This is because
more and more businesses are turning to it for marketing work—triggered by its
efficacy as a strategy. And the more demand it has, the higher its rates
become.
For big
brands or enterprises with huge budgets, this wouldn't be a problem. However,
if you're a business that's just branching out in the digital space and have a
very narrow allotment, this could spell the end even before you begin.
But not
to worry! We're here to pull the plug on your dilemma. Below, we've listed down
techniques that you can use to navigate digital marketing or social media marketing in the Philippines without breaking your bank account.
● Invest in Social Media Ads
Social media platforms—like Facebook and Instagram—already come equipped with advertising tools that make it easier for users, especially those who are just starting, to promote their brand or business on the network. What these tools do is enable you to manage your active, inactive campaigns, ad sets, or targeted ads without having to resort to a third-party program or application. You have it all within the platform itself.
However, the most attractive feature is that you can set the budget for your campaigns. You can even start with as little as $5! And no matter how little you spend you're sure to get results. The best way you can do this is by taking advantage of A/B testing.
A/B Testing allows you to analyze the effectiveness of advertisements and makes it easier for you to identify which form users respond to the most.
● Try Pay-Per-Click Marketing
Another good way to save money when advertising online is to implement Pay-Per-Click (PPC) Marketing. PPC enables you to drive traffic directly to your website without spending too much since you'll only have to pay every time your ad is clicked.
It works primarily through 'key
One of the most popular venues you can turn to for PPC Marketing is Google. After all, it's the most-used search engine at present. Your ads can be categorized as Google Ads, Google Product Listing Ads, or Google Shopping Ads.
● Grow Your Email List
Although often overshadowed by its trendier counterparts, Email Marketing remains one of the most cost-effective and powerful promotional techniques digital-wise. It allows brands to directly connect with existing and potential customers who subscribe to a mailing list.
You can use this email list to send out updates or targeted email campaigns, which can come in the form of upcoming sales, discounts, and previews for new products.
The best part is it generates an extremely high ROI (Return of Investment).
● Blog Away
One of the easiest ways to start digital marketing on a budget is to open a blog page on your website.
Blogging allows you to provide an in-depth look into the services and products that your brand offers. You can also use it to highlight aspects of your brand's manufacturing, product development, and other behind-the-scenes activities. Through this, you also add value to your enterprise and develop yourself as an authority in your industry.
● Partner with Influencers
If you want to connect to a specific audience, the best way to target them is by partnering with established individuals on the internet—more popularly known as influencers.
While some may think that this will involve a boatload of cash, that's not always the case. A lot of influencers prefer getting products instead of money in exchange for promotional work.
When it comes to influencer partnerships that deal with cash, the rate will depend on the extent of their influence and the number of followers they possess. You can start by linking up with smaller influencers and work your way up once you have a bigger budget.
By collaborating with influencers, you foster a more authentic relationship with consumers, making it easier for you to connect, engage, and persuade.
Additional Points to Ponder On
While it's true that Digital Marketing is currently the most potent tool to use to promote your business and improve your brand recognition, it doesn't work for everyone.
Before jumping into Digital Marketing, you should conduct extensive research and be aware of the nature of your business and if its operations will translate well online. Also, pay attention to your consumer base and determine if they exist on your chosen platform.
Last but not least, set a budget for all your Digital Marketing activities. When it comes to online promotions, it's easier to lose track of your expenses. By allocating a specific amount, you prevent unnecessary spendings and keep your expenditures within the budget.
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