Shopee Strengthens Supports for Brands to Reach Millions of Online Customers with 10.10 Brands Festival

Shopee is focused on providing an ideal environment to help brands of all sizes launch, scale, and succeed online. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues its strong support for brands with the 10.10 Brands Festival.

As more businesses explore the potential of e-commerce during the pandemic, there are brands that take advantage of the robust suite of marketing and operational solutions that Shopee provides. Three leading brands share how they utilize Shopee including in-app features and big campaigns to accelerate their business growth online.

realized the potential of Shopee’s in-app features with its Beauty That Cares Campaign last August.

  • Spread awareness through ShopeeLive for its advocacy to help small and local businesses affected by the pandemic.
  • Used Shopee in-app features like Flash Deals and marketing solutions to reach a wider audience and build a seamless and shopping experience for their consumers.

Jackie MaƱago, Digital Commerce Marketing Manager at Unilever, said, “With the recent health crisis, we saw how consumer priorities have shifted and had to re-think the brand experience and find new ways to engage consumers. Thanks to our solid partnership with Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers amidst the pandemic.”

routed its focus on e-commerce and gave more importance to offering affordable devices for communication, e-schooling, and work at home with Shopee. 

  • Used Shopee’s marketing services like ShopeeLive, banners, and campaigns.

Eason de Guzman, Marketing Lead at Realme Philippines,
said, “Through ShopeeLive, banners, and the famous Gadget Zone, we have been able to maximize our exposure and provide the best offers in our exclusive launches. Their platform creates a positive and inviting atmosphere, encouraging brands to participate in their campaigns. Since our partnership with Shopee began, we have seen stronger sales, whether it's a launch or sustaining.”

ALASKA has been working closely with Shopee to boost their brand presence online s
ince the start of the quarantine period last March.

  • Used Shopee’s highly visible in-app spots such as the flash deals section, marketing tools, and big campaigns to promote their products.

Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation, said, “Data and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads and products perform well using the marketing tool. Segment buys also play a crucial role, especially if there will be an upcoming campaign as these can increase awareness and convert consumers who are not yet exposed to the brand.”

Martin Yu, Associate Director at Shopee Philippines, said, At Shopee, brands form the backbone of our business. We have built a strong record of helping brands overcome business challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide brands the needed visibility to further scale their business online. We have also expanded our offerings to help our brand partners find success online, and we will continue to do so to support and empower brands to capture immense growth opportunities in the Philippines.

Shopee 10.10 Brands Festival 
will run from September 24 to October 10, 2020. 


  • FREE Shipping
  • ₱0 minimum spend
  • DAILY cash backs
  • BIGGER discounts when shoppers use ShopeePay
  • HUGE discounts up to 50% off on leading brands
  • WIN exciting prizes via in-app games

Users can also look forward to fantastic deals from leading brands such as:

  • Infinix
  • Wyeth
  • Vivo
  • Unilever
  • Oppo
  • MamyPoko
  • Nestle
  • RB Enfagrow
  • Maybelline
  • L’Oreal Paris
  • Inspi
  • Havaianas
  • P&G Pampers
  • Johnson & Johnson
  • Abbott

Additional awesome deals and discounts from these brands:
  • Alaska
  • Realme
  • MetroSunnies
  • Garnier
  • Colgate
  • Palmolive
  • Mikana
  • Shigetsu
  • Organic Skin
  • Inspi
  • Organic Official
  • Crown
  • ACE 


Shopee 10.10 Play & Win TV Special on Wowowin

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00 AM. 
Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus, users also have the chance to win up to ₱7 million worth of prizes.

For more information on the Shopee 10.10 Brands Festival, please visit

Download the Shopee app for free via the App Store or Google Play.




About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

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