Sangobion Launches New Campaign: #SulongDugongPinoy

As a mom being healthy for me is so important. My kids rely to me everyday and I need to work hard to give the best for them. Don't you know that having a physical body is not all that matters? It is not enough that you are physically fit. We also need to be blood healthy. For example, for people with anemia they gets tired, feels weak, and become restless once in a while. These are more or less what they experience every day. When one suffers from anemia, he or she gets tired easily from working, feels dizzy for no reason, and is generally overcome by fatigue.

Sangobion Launches New Campaign: #SulongDugongPinoy

Sangobion Press Launch

Sangobion IRON+ (Ferrous Gluconate+Vitamins & Minerals) has always been serious about fighting iron deficiency anemia. To accomplish this, Sangobion is launching a new campaign, Sulong Dugong Pinoy, and kicked it off with a media launch held recently at Romulo's Cafe in Quezon City. At the event, we had the option for a medical rep to test our blood. I was happy to know that mine is healthy even though I am always exhausted and sleep late at night. Before the start of the program we enjoyed a sumptuous lunch which is also healthy for the blood.

Sangobion Launches New Campaign: #SulongDugongPinoy

The event featured speakers like the University of Sto. Tomas Hospital’s Department of Obstetrics and Gynecology chairman, Dr. Corazon Zaida N. Gamilla, who discussed the importance of healthy blood in supporting the functions of the body, the prevalence of anemia, its symptoms, and ways to prevent and treat it. What I learned was having a healthy blood can change your life. Keep your blood healthy.

Patty Laurel as a host on Sangobion Press Launch

Also present was Dr. Christie Monina Nalupta – Director of the Philippine Red Cross - National Blood Services, who graced the event to support Sangobion’s vision of a healthy blood nation. Meanwhile, it was Ming Arroyo-Cunanan, Marketing Director of Merck (makers of Sangobion IRON+), who focused on the brand’s relevance and big plans.

Sangobion Launches New Campaign: #SulongDugongPinoy

“We have been helping men and women from across the country fight anemia with Sangobion, and I’m happy to say that we’ve been successful. That’s why we think that now is the time to start elevating the brand’s purpose. It’s more than just treating anemia, it’s about maintaining healthy blood to empower every Filipino. Our vision is a blood-healthy Philippines.” Cunanan said of Sangobion’s plans this year.

The launch’s biggest guest was none other than singer Sarah Geronimowho has been part of the Sangobion family for two years now. A teaser for the new Sangobion TVC (Watch the teaser on Facebook:  or YouTube: was also screened for the first time to a public audience, which got everyone even more excited.

Sarah Geronimo on Sangobion

“There really are a lot of amazing things coming for Sangobion.” Sarah enthusiastically told the crowd. “I’m inviting everyone to join us sa Saturday, April 8 po, at the SM Mall of Asia Music Hall for the Sulong Dugong Pinoy Blood Health Event sponsored by Sangobion of course, and supported po ng Philippine Red Cross.” Major activities like the official TVC premiere will take place, all to kickstart the Sangobion Sulong Dugong Pinoy campaign.

Sangobion Launches New Campaign: #SulongDugongPinoy

Let us inspire every Filipino to take care of their blood self. Its our veins, its our blood. For more information about the Sangobion Sulong Dugong Pinoy Blood Health Event, go to: (


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