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SM hosts biggest ARMY Fan Festival, Welcome to BorahaEast!

SM hosts biggest ARMY Fan Festival, Welcome to BorahaEast!
This June to July, East Metro turns purple as SM Malls in the East invite all ARMYs to join the Welcome to BorahaEAST celebration — the biggest fandom event of the year - happening from June 13 to July 9 across 7 SM malls: SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City Taytay, SM Center Angono, and SM City East Ortigas.

Launched under SM Supermalls’ Extr…
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From Special Occasions to Everyday Ordinary Cravings: Mr. Hat Gulaman Makes Every Day a Sweet Celebration

From Special Occasions to Everyday Ordinary Cravings: Mr. Hat Gulaman Makes Every Day a Sweet Celebration

Summer 2025 — For generations, the humble gulaman has been a staple of Filipino celebrations. It’s there in every colorful fiesta, every lively birthday party, every unforgettable Christmas reunion. Gulaman has always b…
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Celebrate Big, Save Bigger! Score Huge Discounts at SM City Marikina’s 3-Day Sale!

Celebrate Big, Save Bigger! Score Huge Discounts at SM City Marikina’s 3-Day Sale!

Gear up for the most exciting shopping event of the season! SM City Marikina’s 3-Day Sale is happening from March 14 to 16, 2025, offering up to 70% OFF on a wide selection of items. Whether you’re refreshing your wardr…
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Shop ‘til You Win at SM City Masinag 3-Day Sale!

Shop ‘til You Win at SM City Masinag 3-Day Sale!

Get ready, savvy shoppers! SM City Masinag is kicking off 2025 with massive discounts, exciting deals, and a chance to drive home a brand-new car! Mark your calendars for the much-awaited SM City Masinag 3-Day Sale happ…
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Holiday Fun Awaits: 5 Reasons to Visit Fantasy World at SM City Masinag This Christmas

Holiday Fun Awaits: 5 Reasons to Visit Fantasy World at SM City Masinag This Christmas

This Christmas season, Fantasy World at SM City Masinag transforms into a wonderland of joy and excitement for children of all ages. Here are five compelling reasons to include a visit in your holiday plans: 1. Dive into…
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The Best You Starts Now: Richard Gomez and Aga Muhlach Inspire Filipinos to Begin Their Fitness Journey

The Best You Starts Now: Richard Gomez and Aga Muhlach Inspire Filipinos to Begin Their Fitness Journey

Award-winning actors and beloved leading men of Philippine cinema, Aga Muhlach, and Richard Gomez, are embracing a new chapter as they kick-start their fitness journey with Century Tuna, the nation’s top tuna brand. As a…
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Eat, Drink, and Say Thanks - Thanksgiving at SM Malls in the East

Eat, Drink, and Say Thanks - Thanksgiving at SM Malls in the East

With Thanksgiving just around the corner, SM Malls in the East are ideal for cherished gatherings with family and friends. Indulge in hearty, flavorful dishes combining Filipino cuisine with global influences. Each mall…
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Namjooning at the National Museum: A Cultural and Reflective Journey

Namjooning at the National Museum: A Cultural and Reflective Journey

Inspired by BTS’s RM, Namjooning has become synonymous with slowing down, appreciating art, and connecting with nature and culture. For ARMYs and cultural enthusiasts, the National Museum of the Philippines is the perfe…
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