More than two million reasonably priced books, including children's books, instructional books, and Filipino titles, are available at the book sale. The book sale offers exclusive deals and discounts, including a special offer for Metrobank credit cardholders who can also enjoy a 0% 3-month installment for a single-receipt purchase of at least P3,000. This is done to make the books accessible to a wider audience and to encourage more Filipinos to cultivate the habit of reading.
IKEA, a Swedish furniture company, is also returning to the book sale to offer readers a warm treat and the opportunity to win prizes valued at over P50,000! Stay tuned for more information about the thrilling promo on Big Bad Wolf Books' social media pages!
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| Big Bad Wolf Books co-founder Andrew Yap |
Big Bad Wolf Books co-founder Andrew Yap said, “This book sale is about making literature accessible to everyone, regardless of background.” He added, “Our goal is to put books in the hands of as many readers as possible, to empower people, especially the youth, and to transform communities through the joy of books.”
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| Big Bad Wolf Books Philippine Managing Partner Carol Chuaying |
Big Bad Wolf Books Philippine Managing Partner Carol Chuaying spoke about the campaign to reach one million new readers saying, “Books have the ability to change lives. Through this campaign, we hope to ignite a passion for reading that will drive educational growth and personal development across the country.” She expressed her enthusiasm and optimism for the campaign to drive an impact on the local communities. She remarked, “We are thrilled to see such an enthusiastic turnout, and we’re confident that together we can reach one million readers.”
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| DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo |
Guests came together to celebrate the official launch of the “Big Bad Tour: 1 New Million Readers” campaign. During the event, Yap and Chuaying ceremoniously turned over books donated through the Red Readerhood Program to Ambassador of Malaysia to the Philippines Dato' Abdul Malik Melvin Castelino and Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo.
The event was also graced by representatives of Big Bad Wolf Books’ partner organizations, including Metrobank Credit Card General Usage Head, Emily Koa; 2GO Business Unit Head for 2GO Forwarding, Francis Anne “Faye” Alonzo Babar; IKEA Marketing and PR Manager, Patrick Marcelo; IKEA Philippines Country Inspiration and Communication Manager, Jasmin Cruz; and Aseana City Chief Executive Officer, Delfin Angelo Wenceslao.
Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino, lauded the initiative, claiming it will leave a lasting impact on countless lives. “Education is a cornerstone of progress, and promoting literacy is a vital step towards a brighter future for the Philippines,” he said.
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| Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino |
DSWD Undersecretary Fatima Aliah Dimaporo echoed these sentiments stating, “In a world where knowledge is power, initiatives like these serve as a beacon of hope. Encouraging reading and making books accessible to all is an investment in the country’s future,” she said. “I am proud to support Big Bad Wolf in their mission to cultivate a culture of reading in the Philippines.”
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| Big Bad Wolf Books’ donations to DSWD |
The book sale promises to be the most spectacular yet! Aside from jaw-dropping deals and discounts, it will also feature exciting activities and events. Attendees can also look forward to meet-and-greets with beloved authors, engaging literary workshops, and exclusive book signings with renowned figures like Bro. Bo Sanchez, Bernadette Sembrano, and many more!
As the doors open to an ocean of books, Big Bad Wolf Books invites seasoned and budding readers from far and wide to join the movement and be part of the campaign to reach a million new readers. Experience the Big Bad Wolf Book Sale on the 3rd floor of Parqal, Aseana City from May 24 to June 2, 2024. Doors open daily from 10:00 AM to 12:00 midnight, and admission is free! See you there!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram).
About Big Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.
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