Andok's Mother's Day Campaign: #HourMama

When was the last time you go offline and spend the time with your kids and family? As a mom with a full time job plus having an extra income online, I tend to spend most of my time online or my smartphone. Kaya I set a rule at our household together with my partner. No gadgets for the kids, they don't own any tablets and they are not allowed to hold our smartphones either. For us parents, we can only check our smartphones when the 3 kids are already asleep. Yes, I binge watch KDrama's at night only or when I am commuting going to work. No TV on weekdays but it is a different story that they are on vacation now. So two hours of screen time is the maximum and I'll let them play all they want outside after our homeschooling activity (we are practicing to write their names and we also have coloring & reading activity). My kids are active so they really love physical playing. As in yung masasaktan ka na laro. :p

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Well we all have our reasons on why we are overly connected to technology. But it shouldn't be a hindrance on why we don't have enough time for our family. For instance, celebrating Mother's Day with our moms is not just greeting them on Facebook or sending a text. This led to popular Litson Manok chain Andok’s to take a back-to-basics observance of Mother’s Day. This year, Andok’s seeks to inspire families to disconnect from their mobile devices and create lasting memories with their mothers on their special day.

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Dubbed as #HourMama, Andok’s campaign seeks to encourage people to dedicate at least an hour for some uninterrupted bonding time with their mother.

The campaign kicks off at Andok’s branch in Makati Avenue where customers and guests go offline from 12 noon to an hour and connect with the mothers in the restaurant. The branch’s WiFi will go WaFi (walang WiFi) as the restaurant’s wireless Internet connection shuts down during this hour. Fueling these personal and live interactions among families is the signature taste of Andok’s offerings, allowing the families to punctuate their connections with Andok’s iconic dishes.

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“Andok’s has always been about doing things with heart and appreciation. With #HourMama, we aim to not just have a heart-to-heart connection with our valued customers, but to build meaningful relationships and memories within families. We are hoping this activity will pave the way to more observances of #HourMama as our fellow Filipinos spend more quality and uninterrupted time with their moms – even beyond Mother’s Day. Of course, this is best done with the offerings of Andok’s that we’ve all come to know and love,” adds Javier.

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During the event, we were served with sumptuous meal. Andok's menu that you can choose are:

  • Litson Manok
  • Affordameals: Porkchop Meal, Dokito Meal, Chicken BBQ w/ Rice, Bicol Express w/ Rice, BBQ Liempo w/ Rice, and BBQ Meal.
  • Favorites: Liempo, Dokito, Porkcharap, Pork Sinigang, Litson Kawali, Chopsuey, Crispy Pata, Chicken BBQ, and Bicol Express.
  • Rice Toppings: Dobo Rice, Chopseuy Rice, Pork Sarciado Rice, Dokito Pops, and Bistik Rice.
  • Merienda: Spaghetti, Siopao, Pancit Canton, and Choco Pao.
  • Desserts: Mais Con Yelo and Leche Flan.
  • Whole Day Agahan: Tapa, Tocino, Lucban, Langgonisa, Kenkoy, Daing na Bangus, and Corned Beef.

Moms with their kids also enjoyed having their pictures taken at the photobooth that comes with a printed picture with a magnet as a souvenir. We also dedicated our one hour offline bonding with the kids.

Are you up for the challenge of going offline and spend it with your loved ones?

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