Shopee Reveals 3 Key Online Shopping Trends of Filipinos 2019

Shopee 5.5 Double Double Sale features a wide range of deals customized for Filipinos’ tastes from April 28 to May 5

Shopee 5.5 Double Double Sale

Did you know that more Filipinos are shopping online? Below, Shopee reveals 3 key online shopping trends in the Philippines for 2019, ahead of Shopee 5.5 Double Double Sale:

More Filipinos are shopping online

Metro Manila is continued to be the #1 online shopping capital of the Philippines, with the most orders recorded on Shopee since the turn of the year. Shopee is also becoming the preferred e-commerce platform for Filipinos to find their favorite products.

Geography shapes online shopping habits in the Philippines

Geography shapes online shopping habits in the Philippines

Shopee has found that online shopping preferences differ across regions in the Philippines. For users in Metro Manila, Health & Beauty and Electronics are the top categories with Xiaomi, Realme, and Honor as the leading smartphone brands. 

For shoppers outside the capital, they prefer to buy Fashion products online as they benefit from a massive assortment of products and styles. In Visayas and Mindanao, Korean-styled apparel and footwear are the most purchased items. 

Filipino online shoppers are also most active during lunch and before bed. For instance, Shopee users from Metro Manila tend to shop online from 12NN to 2 PM. Meanwhile, users in Mindanao and Visayas are most active from 8 to 10 PM.

Men are shopping online more often, and more widely

Shopping among male users has more than doubled on Shopee in the first quarter of 2019 compared to the same time last year. Men are also more actively shopping for Fashion and Beauty products, aside from conventional categories such as Electronics and Gaming.

Shopee 5.5 Double Double Sale

Shopee 5.5 Double Double Sale: 8 days of unbeatable deals catered to Filipinos’ shopping habits

Taking place from April 28 to May 5, Shopee 5.5 Double Double Sale features 8 days of unbeatable deals including daily ₱1 Games and daily 100% Cashback Vouchers. Armed with a close understanding of Filipinos’ tastes and preferences, Shopee has partnered leading brands in the Philippines including Maybelline, Globe, Enfagrow, and Infinix to deliver up to 90% off the most-wanted items.

For more information about Shopee 5.5 Double Double Sale, visit http://shopee.ph/5-5 starting April 28.

Download the Shopee app for free via the App Store or Google Play.

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