Lamoiyan Corporation takes part in DepEd’s Brigada Eskwela 2019

Lamoiyan Corporation, a leading manufacturer of personal hygiene and home care products in the country, donated over half a million worth of Lamoiyan products to schools nationwide as they join the recent Brigada Eskwela national kick-off in Alfonso Central Elementary School in Cavite.

DepEd’s Brigada Eskwela 2019 - Lamoiyan Corporation
Lamoiyan Corporation Marketing Director Bing Cavestany and Assistant Brand Manager for Licealiz Cristina Martinez (second and third from left) receive the Certificate of Recognition from the Department of Education for their participation in Brigada Eskwela 2019 National Kick-Off in Alfonso Central Elementary School in Cavite.  

In partnership with the Department of Education (DepEd), Lamoiyan Corporation distributed packs of Licealiz Anti-Head Lice Shampoo, Hapee Toothpaste, and James Styling Gel to the students of the said school. 

“Pediculosis or head lice infestation is one of the top causes of absenteeism in public schools and Lamoiyan has been committed to promote health and personal hygiene among Filipinos, especially the youth as we want them learn about it at an early age. We hope that through this partnership with DepEd, Lamoiyan will be able to impose the importance of proper hygiene to our children,” said Lamoiyan Corporation Marketing Director, Bing Cavestany.

With this year’s Brigada Eskwela theme “Matatag na Bayan para sa Maunlad na Paaralan,” DepEd highlights their “Brigada Eskwela Plus Program” which will be conducted in public schools nationwide. This program shall focus on school maintenance throughout the year, improve learners’ participation rate and reduce dropouts, and enroll in the alternative delivery mode. 

DepEd also stressed the importance of their partnerships with the private sector to help the department in generating more resources for Brigada Eskwela. 

“Yun po ay bahagi ng kanyang (This is part of DepEd Secretary Leonor Briones’) 10-Point Education Agenda. Agendum 9 and 10 categorically state that DepEd will enhance public and private partnership in fulfilling its mission, vision, and goals and that is what’s happening in Brigada Eskwela,” shared DepEd Undersecretary for Legislative Affairs, External Partnerships, and Project Management Service Tonisito M.C. Umali, Esq.

Through this partnership for the past 3 years, Lamoiyan Corporation aims to promote personal hygiene among the students. Aside from encouraging good oral hygiene, Lamoiyan is also advocating the correct way of treating head lice infestation, which is considered one of the common health problems in schools. 

Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo effectively kills lice and nits after two weeks of use and prevents lice infestation from recurring. Its active ingredient, pyrethrin, a natural extract from chrysanthemum flowers, is clinically tested and proven safe and successful in killing lice and nits, while its conditioning formula keeps your kid’s hair soft, smooth and fragrant.

Lamoiyan Corporation will also donate Licealiz and Hapee products in 200 public schools across the country. 

For more information on head lice prevention and other Lamoiyan products, log on to www.facebook.com/licealiz or visit www.lamoiyan.com.

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