June 27, 2016

Taiwan Excellence comes alive in experiencing zone mall event

Consumers on any different products always find a way to check if their are high of quality in exchange of the prize that they are paying for it. Here in the Philippines, there are a lot of choices in the help of technology. In that way, it is easy to keep up with our needs and lifestyle. So it is a great way knowing about Taiwan Excellence where their symbol honors Taiwan 's most innovative products that provides tremendous value to users not only in the Philippines but worldwide.

Taiwan Excellence comes alive in experiencing zone mall event

Taiwan Excellence known for honoring the most innovative products to consumers showcased Taiwan 's superiority in product design and innovation greeted guests at the Taiwan Excellence Experiencing Zone Mall event. The event was held last June 3 to 5 in SM Mega mall Events Center. Guest are allowed to see how Taiwan Excellence products can complement and enhance their lifestyle.

The campaign is a great way to introduce to the community the High quality innovative and game changing products to the Philippines. Taiwan Excellence Experiencing Zone is one of the activities under the Taiwan Excellence campaign.

Undertaken by the Taiwan External Trade Development Council (TAITRA) and organized by Bureau of Foreign Trade (BOFT) of Taiwan, Taiwan Excellence has helped deepen Filipinos’ appreciation for products that have been engineered and manufactured to the highest standards in Taiwan.

Some of Taiwan Excellence’s brand partners who joined this one­ of­ a ­kind product exhibit are Acer, Asus, D­Link, Tatung, Heartway, KYMCO, MSI, Johnson Tern, and Chanson. These brands proudly bear the Taiwan Excellence seal, confirming their high quality and product superiority.?

Taiwan Excellence comes alive in experiencing zone mall event

A happy Formosa bear mascot welcomed guests to the sprawling display, and gamely posed for photos with guests.

Taiwan Excellence comes alive in experiencing zone mall event

To add to the excitement, Conven PH presented a rousing dance number, while singers Christian Bautista, Julie Ann San Jose, Yeng Constantino entertained guests while they looked through the assorted items on display.

Taiwan Excellence comes alive in experiencing zone mall event

A fashion show of products, fun games lead by blogger and vocalist Saab Magalona and cosplayer sisters Alodia and Ashley Gosiengfiao, as well as several lucky draws provided continuing entertainment.

Taiwan Excellence comes alive in experiencing zone mall event Taiwan Excellence comes alive in experiencing zone mall event

Alongside these activities, representatives of brand partners also shared the best features of their product offerings.

Taiwan Excellence comes alive in experiencing zone mall event

“ ’Every year, we strive to bring the best Taiwanese products to the Philippines, and this experiential activity allows people to see these things up close. We’ve made everything in this experiential exhibit fun, captivating, and different. We hope t o do more projects that would help Filipinos discover how we can help enrich their lives with Taiwan’s superior products,” TAITRA Deputy Executive Director Scott Yang said.

Brand partners expressed their appreciation for TAITRA’s effort in helping them i n creating awareness and strengthening their visibility in the Philippine market. A SUS Product Marketing Commercial Solutions Ruemer Allan Santillan takes pride in ASUS products that embody the Taiwan innovation due to its quality and techn
ology that keeps up with the needs and lifestyle of the consumers. HEARTWAY’s Supervisor at Far East Medical Jailyn Macamay, on the other hand, shared that as sociating their products with TAITRA gives their products a reliable impression to the public.

Other upcoming Taiwan Excellence Experiencing Zones are scheduled on July 8 to 10 in SM Mall of Asia, August 19 to 21 in Trinoma, and October 21 to 23 in Mark et! Market!. Visit for more details.


About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

Organized by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic coo peration. Established in January 1969, the BOFT's role and position have been adjusted regular ly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAI TRA) in numerous promotional trade projects and activities both internationally and domestically

. Having worked closely with TAITRA for many decades, the BOFT continues to commission TA ITRA for various critical government projects relating to business, trade and investment, while pr omoting Taiwan internationally.

Implemented by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non­profit, semi­governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well­ coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

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